The quest for Home Inspection companies to proactively strategize their business for the sweeping changes in the market has continued to gain traction. Some Long Island home inspection companies recently converged at the Bancroft Motor inn to make plans on how to take their brand to the next level. The sessions were very informative and each presenter showed a rich mastery of the subject that they handled. One of the major voices at the event was a Long Island home inspector who had been in business for over 25 years. He talked about the industry and how each firm can prepare to meet the challenges in the future.
Among the various presentations, there was a booklet that was shared at the event which captured the new laws enacted by the Government for home inspection businesses. It was agreed by the participants that they need to play a more active role in influencing the actions of Congress. In the light of the discussion, they were various suggestions that were made. One of them was the need for the companies to form a pressure group that will be able to press their case with the lawmakers. At the end of the deliberations, it was agreed that a formal letter should be written to Congress in order to intimate them about the challenges they face in the home inspection industry.
The meeting was primarily about strategic business moves that will help each Company move to the next level. One speaker addressed the issue of Business taxation. He shared about some common mistakes that most Companies are making and how to mitigate them. He said that his firm has been able to pay very fair taxes because he took the time to study the Tax laws. The Speaker mentioned that not every business may have the time to do what he did so he showed them the basics they need to understand about Taxation. Everyone paid close attention as he showed many legal tax loopholes that could help any home inspection business.
A leading home inspection company from Long Island did a presentation about the costs of running an effective marketing campaign. They showed that companies do not necessarily need to have a huge budget in order to achieve their goals. One of the things that were closely highlighted was the need for every business to become more active with their social media channels. They listed the benefits and showed how it was a cost effective way to reach a wide range of clients. Also, they shared that every business must be concerned about the word of mouth referrals that they enjoy. They emphasized that the lower the cost of creating visibility; the better for the organization.
Another session divided the participants into unique segments. Each group was tasked to come up with two business moves that will help each participating company to do well in the coming year. A number of points were highlighted but some of the major ones include: the need for better engagement between management and staff, the need for incentives to drive staff productivity and so much more. Among the many points that were raised, a case study of one of the most successful home inspection businesses was made. All the details of how they rose from a humble beginning to very great heights were showcased to the participants.
One of the conveners of the meeting decided to lighten the atmosphere by asking the participants to share the turning point in their home inspection career. Many individuals shared various stories about how they got to the heights they currently enjoy in the industry. One of the speakers said that he got into a positive run by taking to the counsel of his friend who told him what to do in order to win bigger clients. Some of the stories were inspiring and others were downright humorous but many lessons were gleaned from the stories.
The session was capped by a presentation from a talented digital marketer. He gave examples of templates that can connect a business to their target. In his opinion, he talked about this Long Island site which captures all the essentials of a high performing website. He advised all the participants to take a cue from the site in order to move their business into a new league.